Beau McCrimmon

Digital Retail Innovator & Omnichannel Strategist

Passionate about transforming retail through technology while preserving authentic brand experiences. Collaborative leader who bridges digital innovation with human-centered solutions, driving growth through practical problem-solving and continuous improvement.

+61 431 822 165
linkedin.com/in/beau-mccrimmon-682147255
Melbourne, Australia

Skills & Expertise

Core Competencies

Omnichannel StrategyTeam LeadershipCustomer Journey MappingChange ManagementTechnology Implementation

Technical Skills

ReactNext.jsHTML/CSSFigmaAdobe SuiteREST APIsShopifyPOS Systems

Business Tools

Google AnalyticsData StudioJiraClickUpGoogle WorkspaceA/B Testing

Languages

English (Native)Mandarin (Intermediate)

Professional Experience

Head of Omnichannel

Blackhearts & Sparrows
May 2023 - Present

Leading digital transformation and cross-channel strategy for premium retail chain

  • Led Ship From Store conversion, transforming single warehouse model to store-network fulfillment strategy
  • Implemented Click & Collect and On-Demand Same Day Delivery via Uber, enhancing customer experience
  • Created and launched Autumn Drinks Guide, a React-based digital experience blending e-commerce, store presence, and social strategy
  • Refined subscription service with improved brand-led customer journey

Online Operations Manager

Blackhearts & Sparrows
Feb 2022 - April 2023

Managed e-commerce operations and platform transformation

  • Developed efficient picking and packing processes for online orders
  • Established same-day self-led delivery fleet achieving high customer satisfaction
  • Streamlined fulfillment operations to reduce required staffing resources
  • Created data-driven inventory forecasting system minimizing stockouts across channels

Retail Store Manager

Blackhearts & Sparrows
Sep 2021 - Feb 2022

Managed high-volume retail location with team of 8+

  • Developed team focused on customer-centric strategy and exceptional service
  • Established and maintained strong stock management culture
  • Pioneered in-store systems later adopted across all locations

Co-Founder & Store Manager

Fitzroy Cellars
2015 - 2021

Transformed struggling business into profitable specialty retailer with multiple locations

  • Revitalized failing business through community-focused retail strategy and exceptional customer service
  • Built loyal customer base through innovative in-store events and personalized shopping experiences
  • Successfully expanded to second location while maintaining brand consistency and quality
  • Developed comprehensive staff training program emphasizing product knowledge and customer relationships

Core Achievements

Transformed retail fulfillment model from centralized warehouse to distributed store network
Implemented innovative last-mile delivery solutions improving customer experience
Developed efficient operational processes that reduced costs while improving service
Built and led customer-centric teams across multiple business functions
Created seamless omnichannel experiences connecting physical and digital touchpoints

Professional References

Konrad Kruseman

Human Resources

PwC

0422 605 742

Tatum Ambler

Brand & Marketing

Freelancer

0433 121 454

Hannah Gibbon

Founder

The Founder CEO

0416 653 131