Beau McCrimmon
Digital Retail Innovator & Omnichannel Strategist
Passionate about transforming retail through technology while preserving authentic brand experiences. Collaborative leader who bridges digital innovation with human-centered solutions, driving growth through practical problem-solving and continuous improvement.
Skills & Expertise
Core Competencies
Omnichannel StrategyTeam LeadershipCustomer Journey MappingChange ManagementTechnology Implementation
Technical Skills
ReactNext.jsHTML/CSSFigmaAdobe SuiteREST APIsShopifyPOS Systems
Business Tools
Google AnalyticsData StudioJiraClickUpGoogle WorkspaceA/B Testing
Languages
English (Native)Mandarin (Intermediate)
Professional Experience
Head of Omnichannel
Blackhearts & Sparrows
May 2023 - Present
Leading digital transformation and cross-channel strategy for premium retail chain
- Led Ship From Store conversion, transforming single warehouse model to store-network fulfillment strategy
- Implemented Click & Collect and On-Demand Same Day Delivery via Uber, enhancing customer experience
- Created and launched Autumn Drinks Guide, a React-based digital experience blending e-commerce, store presence, and social strategy
- Refined subscription service with improved brand-led customer journey
Online Operations Manager
Blackhearts & Sparrows
Feb 2022 - April 2023
Managed e-commerce operations and platform transformation
- Developed efficient picking and packing processes for online orders
- Established same-day self-led delivery fleet achieving high customer satisfaction
- Streamlined fulfillment operations to reduce required staffing resources
- Created data-driven inventory forecasting system minimizing stockouts across channels
Retail Store Manager
Blackhearts & Sparrows
Sep 2021 - Feb 2022
Managed high-volume retail location with team of 8+
- Developed team focused on customer-centric strategy and exceptional service
- Established and maintained strong stock management culture
- Pioneered in-store systems later adopted across all locations
Co-Founder & Store Manager
Fitzroy Cellars
2015 - 2021
Transformed struggling business into profitable specialty retailer with multiple locations
- Revitalized failing business through community-focused retail strategy and exceptional customer service
- Built loyal customer base through innovative in-store events and personalized shopping experiences
- Successfully expanded to second location while maintaining brand consistency and quality
- Developed comprehensive staff training program emphasizing product knowledge and customer relationships
Core Achievements
Transformed retail fulfillment model from centralized warehouse to distributed store network
Implemented innovative last-mile delivery solutions improving customer experience
Developed efficient operational processes that reduced costs while improving service
Built and led customer-centric teams across multiple business functions
Created seamless omnichannel experiences connecting physical and digital touchpoints
Professional References
Konrad Kruseman
Human Resources
PwC
0422 605 742
Tatum Ambler
Brand & Marketing
Freelancer
0433 121 454
Hannah Gibbon
Founder
The Founder CEO
0416 653 131